Latino Civil Rights in School

Latino Civil Rights in Schools One area in American society in which racial groups were separated was in school. Segregation of races and schools were common through the late 1940’s, until a Puerto-Rican Mexican family took action. Through this area the common race that known during this time where you were both classified as white or black and therefore left Hispanics unclassified. Depending where you lived according to McCormick, J. and Ayala, C. 2007) describes Felicita Mendez a Puerto Rican woman’s experience, â€Å"she belonged to a group that was racialized in Arizona as black, in California as Mexican, and now in court, her children figured as white. † In this situation her children not allowed to enter a white school called Westminster Elementary. Felicita did not want to enroll her children into a Mexican school because they lack resources and only did vocational training as she wanted a better future for her children, because she knew that education wil l give her children opportunities. She and her husband decided to take action so they followed lawsuit, along with four other Mexican families against Westminster County. During their struggle the law was against them saying that their reasons for segregation of Mexicans school were due to language. â€Å"The ruling was sustained at the Ninth Circuit Court of Appeals in San Francisco on April 14, 1947, in a unanimous 7–0 decision. † (McCormick, J. and Ayala, C. , 2007). This was a tremendous decision that had great impact towards creating integration for Mexicans as well as Indians, and Asians in schools. Shortly after the victory, the legislation passed the Assembly Bill of 1375 in California which eliminates segregation of these races. The bill was signed into law on June 14, 1947. Other states such as Arizona then followed, and it led to other cases which completely terminated legal segregation in schools in the United States in 1954. It took some effort and some years to finally integrate whites with other races in schools. Such effort had its accomplishments, however it took various years for the majority of people to get used the fact that we are human beings and therefore all created equal. We still encounter racism unfortunately but not in the same fashion or numbers as we encountered 50 years ago. As the future approaches us in many years to come we are all going to be integrated as one race of a human being, hopefully making this world a much better place. References McCormick, J. and Ayala, C. (2007). Felicita â€Å"La Prieta† Mendez (1916–1998) and the end of Latino school segregation in California. Retrieved from http://content. ebscohost. com. wf2dnvr2. webfeat. org/pdf19_22/pdf/2007/GWW/01Oct07/28320951. pdf? T=P&P=AN&K=28320951&S=R&D=aph&EbscoContent=dGJyMMTo50SeqK44y9f3OLCmr0mep7ZSs6q4TbSWxWXS&ContentCustomer=dGJyMPGvtEyvrbVLuePfgeyx44Hy7fEA

Article on Discipline Essay

Discipline is not only necessary but also vital for any civilized society, as a matter of fact, discipline and Nature are synonymous with each other and whenever anything happens, which defies or interrupts the usual in Nature, it becomes a calamity, and similarly life without discipline can become chaotic. The term ‘discipline’ means any training intended to develop moral character or produce a particular pattern of behavior accepted by afferent institutions and society. Discipline is a way of life. It is vital in happing one’s personality. According to one school of thought, there are here forms of discipline i.e. expressionistic, impressionistic and self- discipline. If-discipline is usually considered to be the best form of discipline here in the term ‘discipline’ instead of standing as a rigid code of conduct obi strictly adhered to, denotes a process of normal growth and learning, of ways to monitor oneself. Self discipline is directly related t o the concept of freedom and motivation. If a child is motivated and given the freedom to choose, discipline becomes a natural way of life. In modern times, discipline is misunderstood and misinterpreted by some students as rigid and fixed set of rules enforced by others and to be followed without any questions being asked. They feel it is encroachment of their freedom and rights. Discipline is not a term which is limited to institutions like schools and colleges only. Neither is it a weapon or tool in the hands of adults to control the younger generation or in other words seeking unquestionable compliance. Discipline is neither suppression nor a means to assert one’s authority rather it is intrinsic motivation in a person to control oneself, one’s emotion, and desires and live in a uniform and orderly manner. That everything in this universe has to follow certain rules, the Sun rises in the East’ and sets in the West, come what may, the cycle of seasons also follows a pattern, Night follows, dusk which follows day and dawn, thus, we humans are also governed by rules and following the same is another term for discipline. In schools, discipline can be exercised through the medium of morning assembly, time table, uniform, break, activities, various competitions and talk shows. An example of discipline is also the happening of activities in t he school premises in a particular order, right from promptness in reaching the school, wearing the prescribed uniform, abiding with the school rules, attending classes etc.  etc. When one learns to conform to a particular set of rules he understands the importance and need to follow a particular pattern in life and how veering away from them can make life difficult and confusing, All successful people understand the importance of discipline in their lives and enjoy the fruits of success. An undisciplined person is prone to temptations and can easily fall prey to a lifestyle which could lead to his failure and doom. Discipline, thus! is inevitable as it gives direction to live life in a harmonious, and orderly way.

Hawaiian Punch Essay

In July 2004, Kate Hoedebeck was promoted to director of marketing for the Hawaiian Punch brand. The CEO of the parent company, Cadbury Schweppes Americas Beverages, set a goal to create a premier marketing and sales organization that capitalizes on the terrific brand recognition. To reach this goal each brand is required to meet the desires of their customers; bottlers, distributors, retailers, and consumers. When creating the 2005 business marketing plan Kate faced a problem. The Hawaiian Punch brand had two manufacturing, sales, and distrution networks. Her objective was to determine the role each network played in the future sales and profitability of the company. III.Alternate Solutions a. Product Positioning Hawaiian Punch needs to clairify the positioning of its brand. The positioing statement needs to clairify its target markets, and focus on the values of its customers. The majority of the Hawaiian Punch juice drinkers ranged from 6 – 18 years of age. Adolescences purchase the drink most frequently from the soda aisle. Of cosnumers aged 6-12, the majority of the purchases were made in the juice aisle by parental/guardian figures. Including the fun consumption experience, its unique taste, and high viatim C content is the posotion the brand wants to own. To out perform the competitors it is necessary to establish these elements and clearly define where Hawaiian Punch sits. Its more than your normal juice, but healthier than soda. b. Innovations Hawaiian Punch would benefit from launching new sizes and flavors. Retailers believed the potential of market growth hinged on creating new packing and flavors. Hawaiian Punch recently experienced slowed growth due to the decrease in the juice market. Hawaiian Punch maintained market share, and Trade Customers believed the market would rebound. To take advantage of the market portential, Hawaiian Punch should innovate its product size offering. Currently Hawaiian Punch is packaged in 1-gallon bottle, a half-gallon bottle, a 2-liter bottle, a 20-ounce bottle, a 6.75-ounce single serve standup pouch, and 12-ounce cans. According to customer insights, 77% of Hawaiian Punch buyers purchased only size. According to reasearch, 68% of buyers that purchaed the 1-gallon bottle and 53% of buyers that purchased  the half-gallon size were exclusive in their size purchases. The 2-liter and 20-ounce bottle purchasers experienced the least amount of size loyalty. Despite having customer enjoying the different size offerings the numerous amount of sizes caused distribution constraints and shelving issues at numerous locations. By eliminating certain size offerings with low size loyalty and creating new ones while maintaining variety will elliviate contraints and provide new opportunties for customers. The brand would also benefit from new flavor innovation. Hawaiian Punch currently has 11 product flavor offerings. The most popular and original flavor maintains to be fruit Punch. Out of the 11 product offerings there has been a wide variety of success. Hawaiian Punch needs to establish stable products in both their Finished goods and Direct-Store Delivery networks. Products that do not show profitabilty should be elimiated. Introducing new flavors to the Direct-Store Delivery will benefit because of the large market potential and smaller size offerings. c. Allowances and Advertising Hawaiian Punch should increase its advertising budget and allowances for marketing. Currently Hawaiian Punch spends $2.2 Million on advertising a year. This accounts for 1% of advertising by Hawaiian Punch’s competitve juice brands collectively. Their current advertising mix consists of only radio and magazine print ads. The largest amount of advertising dollars spent is in television which currently Hawaiian Punch does not participate. This media outlet accounts for roughly 82% of total media dollars by competitors. Increasing media dollars will help reach new customers, and enforce new flavors to the brand. Of the advertising dollars spent much should be included in recreating the â€Å"Punchy’ Image. Past years have downplayed this aspect of the product brand, but still plays a large part in its recognition. By including Punchy in their advertising they should focus their attention on children between 8-18 years old. Punchys image will play a large role in delivery the benefits of the fruit drink and the position in the market. IV.Selected Solution It is recommended that Hawaiian Punch position their brand and maximize profit by increasing advertising and innovating their products. Having Dual distribution networks it is necessary to establish market segments. The  Finished Goods Network buyer is mainly mothers/guardians. This segment presents the largest amount of repurchasing and brand loyalty. Focusing advertising on the energic times and healthy benefits will persuade mothers ino purchasing the drink because it offers V.Conclusions Entering into a licensing agreement is not a good decision in the European market, the three year agreement is too short and more importantly Baxton is allowing too much of the revenue to go to Bar Maisse, they need an arrangement where they receive a larger portion of the proceeds. At the same time, choosing to enter the European market is too risky and has too many unknowns. The expertise of Bar Maisse is needed for success to be likely; otherwise there are too many unknowns with where operations should be based on what markets are more likely to yield successful sales. While focusing on Europe and entering the market at this time does appear to be the correct decision, it should not be done at the expense of increasing growth in the United States. That market is under developed and is not being capitalized, as it should be.

Paul's view of Women in the Ministry Essay Example | Topics and Well Written Essays - 500 words

Paul's view of Women in the Ministry - Essay Example It is clear through Scripture verses that Paul, unlike many men of his time, was supportive of women actively teaching and praying in the ministry. One of the most profound references that can be found to the views of Paul is in the book of Romans. Romans 16:1-2 states: â€Å"I commend to you Phoebe our sister, who is a servant of the church in Cenchrea, that you may receive her in the Lord in a manner worthy of the saints, and assist her in whatever business she has need of you; for indeed she has been a helper of many and of myself also.† If Paul did not support women in the ministry, he would not be commending anyone, let alone a woman, by name. Furthermore, though Paul refers to Phoebe as a â€Å"servant†, he wrote his letters in Greek, using the word â€Å"diakonos†, from which the word â€Å"deacon† is derived (Fees). Though the translation reads â€Å"servant†, it has been speculated, that Phoebe may have actually been a church leader, such as a deacon, not a servant. In fact, the word is only translated once out of thirty-four times as â€Å"servant†, and that is when it has bee n applied to Phoebe; the rest of the time it has been translated as â€Å"minister† or â€Å"deacon† (Fees). Another female name of note is Priscilla, noted to be a tent-making team of husband and wife whose house Paul is a guest in, as stated in Acts 18:1-3. In Acts 18:24-26, it states â€Å"now a certain Jew named Apollos, born at Alexandria, an eloquent man and mighty in Scriptures, came to Ephesus.   This man had been instructed in the way of the Lord, and being fervent in spirit, he spoke and taught accurately the things of the Lord, though he knew only the baptism of John.   So he began to speak boldly in the synagogue.   When Aquila and Priscilla heard him, they took him aside and explained to him the way of God more accurately.† Priscilla, along with her husband, taught and explained the gospel to Apollos while Paul was staying under their roof and sharing their house

Linguistic Essay Example | Topics and Well Written Essays - 250 words - 1

Linguistic - Essay Example instance, was added to the OED in 2001, with a description of â€Å"Expressing frustration at the realization that things have turned out badly† and cites the cartoon The Simpsons in setting both its definition and its spelling (OED s.v. â€Å"D’oh†). A dictionary attempting to set rather than describe usage would be very unlikely to include a word made famous by a television cartoon. Furthermore, the policy of the Oxford English Dictionary board itself describes the resource as descriptive rather than prescriptive. In its â€Å"Guide to the Third Edition of the OED† the board writes that â€Å"the Dictionary is intended to be descriptive, not prescriptive,† though the dictionary notes that it will indicate when usages have been popularly considered â€Å"incorrect† (OED Online). Noting a usage as being popularly â€Å"incorrect† does not make the resource prescriptive, however: it simply describes the popular usage of the

Managing Culturally Diverse Workplaces Essay Example | Topics and Well Written Essays - 1250 words

Managing Culturally Diverse Workplaces - Essay Example Such a tight private schedule may, of course, have consequences for working life. Another aspect of privacy is that Scandinavians are not very extrovert. These unique features of Bosnian employee sallow to say that Ado and his wife Alen require speicla programs and attention of supervisor (Barham and Conway 1998). The main problems faced by people in Bosnia are unstable political situation and cultural diversity (racism) caused by national differences between Bosnia and Herzegovina. Nationalism and civil war state cause people to be suspicious and distrustful. Bosnia suffers from economic crisis and high inflation rates, social and political instability, poverty and low quality of healthcare services. Coming to Brisbane, it is difficult for Ado and his family to adapt to new environment and overcome cultural shock (Brislin, 1993). Bosnian manager is not supposed to publicly reveal his or her feelings - and if he or she does, it should be separated from 'objective' and 'rational' decisions (Brislin, 1993). This means, among other things, that Bosnians are commonly described as 'serious. Bosnian businesspeople describe themselves, among other characteristics, as serious; sensible and silent. The Bosnian disposition to reasonableness, tolerance compromise and modesty also has a negative aspect in that some would argue that a person can discern forces that might work against initiative, risk-taking and, in extension, keep down entrepreneurialism (Bartlett and Ghoshal 1999). 2. The main strategies which would help Ado and his family to overcome cultural shock are cross cultural participation and a special plan for career opportunities, attention to need of the family and relocation assistance. A few minutes of "small talk" can often reduce the stress. Effective administrators know when to slow the pace and talk about nonthreatening subjects. However, not even the most tactful administrators always succeed in establishing trust. A small number of minority approach managers and supervisors in ways that are outright defensive--they use profanity and behave indiscreetly. Such defense mechanisms do not usually reflect faulty personalities. Rather, protection of the ego is normal; but a disproportionate use of defenses indicates a lack of security. Culturally different workers, particularly ethnic minorities, seek to maintain their psychological balance during times of stress in several ways, such as by rationalizations, reaction formation, overcompensation, o r projection. People who believe they are members of an underclass or out-group often develop rigid, persistent, and chronic ego-protection devices (Brake et al 1995). The major determining factor is the quality of interaction among people. The first step in establishing rapport with minority workers is to help them relax. To do so, the administrator must be relaxed. A special attention should be given to accommodation and food of Ado and his family. A company can advise Ado where to buy special food and how to behave in new environment. It is important to familiarize Ado with new cultural traditions and organizational culture, value

LTE measurement parameters analysis Essay Example | Topics and Well Written Essays - 1750 words

LTE measurement parameters analysis - Essay Example The development of the long-term evolution is said to be the natural upgrade of the receivers. This receiver uses the CDMA designs that were established in 2000 and the GSM/UMTS set-ups to transmit signals (Rumney, 2013, 17). The long-term evolution is currently marketed as the 4G wireless technology service; LTE is not enough to fulfill the technical requirements that are adopted by the 3G. These necessities were initially accompanied by the ITU-R systems in its progressive specification in IMT (Korowajczuk, 2011, 29). Due to pressure generated by the market and the tremendous advancement that are associated by HSPA and the long-term evolution to the inventive 3G technologies, the fourth generation LTE technology was developed by the ITU. The major aim for the development of the LTE was to increase the speed and capacity of the wireless data networks through the use of digital signal processing modulations and techniques that were developed in the beginning of the year 2000. Some of the key reason that caused the development of the LTE was to simplify and redesign the network architecture to the current IP based system. The IP systems have a reduced transfer capability as compared to the 3G structural design. LTE wireless edge is usually harmonious to the 2G and the 3g network technologies. The technology must be worked on a different wireless spectrum (Korowajczuk, 2011, 77). In the long-term evolution, the following parameters are used on the location signal. The first one is the conventional signal power indicator (RSSI).It is used in computing the normal amount of power received and observed by the OFDM symbols which have the reference symbols for the antenna port 0.port 0 measures the bandwidth over the N source blocks. The second parameter is the reference signal received power. This is a form of measurement that is used in parameter RSSI. The parameters are transmitted

The epic of gilgamesh by stephen mitchell Essay

The epic of gilgamesh by stephen mitchell - Essay Example The analysis also sheds light upon what perceptions Enkidu has of mankind and how he believes that his race has no hope of success against superior beings due to their fear. Enkidu tries to explain how defeating the Humbaba will be an impossible mission. He tries to explain the attributes of the beast with words like: â€Å"His jaws are death†, â€Å"his breath spews fire, etc (Mitchell, 93). Enkidu seems to be trying to convince Gilgamesh to let go of the idea of defeating the creature as it will be physically superior to any human, and its supernatural attributes will ensure a victory at his end and death at the side of men. The way he says: â€Å"But how can any man dare to enter the Cedar forest?† shows that Enkidu is unsure and afraid of going on this quest. Enkidu wants Gilgamesh to let go of the idea of defeating the beast (Mitchell, 93). Enkidu is constantly trying to explain how the Humbaba is terrifying and will overcome them. He explains various attributes of the beat with precise detail like the beast is fit for listening to the faintest sound in the woods. This helps to shed light upon Enkidu’s belief that they will not have the chance to achieve triumph in the adventure as the beast will overcome them and death will become their fate. Enkidu further indicates how the creature is startling and undefeatable by portraying its jaws, voice, and breath that he says transmits fire (Mitchell, 93). His nervousness can be assessed as he further expresses that no man or god can overcome the Humbaba. He, in any case, indicates that somehow it is conceivable to reach success against the beast if man can overcome his fear. When he says that, the animal is there to scare men and that the individuals who are apprehensive will be stuck down due to fear (Mitchell, 93). It demonstrates that men who manage to overcome thei r fear against the Humbaba may win the fight because of their gallant and brave nature. This statement presents a contradiction

Law for Business Essay Example | Topics and Well Written Essays - 2000 words

Law for Business - Essay Example ng that â€Å"we shall be holding you responsible for any claims brought against us by any customers who have suffered loss as a result of use of the toy.† In a different case, Toys4U posted an advertisement in the newspaper a vacancy for a sales assistant. Amanda applied for the job. She was called for an interview at the store. After the interview, Amanda was told that her application failed since she did not have the ‘right attributes.’ The Sale of Goods Act 1979 specifically section 14 protects purchaser of goods against latent defects. In the outset though, there is a need to determine whether the transaction between Mrs. Sharma and Toys4U falls within the law’s protection by establishing that the sale was made â€Å"in the course of a business.† While this is not defined in SoGA 1979, UCTA 1977 explained that the phrase in the course of business indicates that the sale be an integral part of the business (Koffman & Macdonald, 2007). In this case, Mrs. Sharma bought the toy in Toys4U, a retailer selling toys in the normal course of its business. Quite clearly, the transaction was not a mere private sale. The claim which Mrs. Sharma may file against Toys4U involves the breach of implied terms in the purchase of the toy Polaris Missile under section 14 of the Sale of Goods Act 1979. There may be liability by Toys4U with respect to its implied conditions to the product’s ‘fitness for purpose’ and ‘satisfactory quality’ since it was the proximate cause of Pritam’s injury. Section 1 (1) of the Sale and Supply of Goods Act 1994 which amended s. 14 (2) of SoGA 1979 provides that "where the seller sells goods in the course of a business, there is an implied condition that the goods supplied under the contract are of satisfactory quality† (cited in Chantry, n.d., p. 130). As laid down in s.1(2A) of the 1994 Act, â€Å"goods are of satisfactory quality if they meet the standard that a reasonable person would regard as satisfactory, taking account of

Wk2 disc(6100) Essay Example | Topics and Well Written Essays - 500 words

Wk2 disc(6100) - Essay Example This is necessary as theories serve as maps which guide the counsellor as to the handling of the client. Each theory provides the MHC with direction and goals for the clients and helps in evaluating the effectiveness of counselling. MHC’s emphasise the patient’s environment with a comprehensive perspective to treat dysfunction or any pathological condition if necessary. (Hershenson & Strein, 1991) Five different theoretical approaches are psychoanalytic, behavioural, client-centered, cognitive and affective. The basic premise of client-centered theory is that each person has an inherent tendency to develop all capacities to maintain and enhance oneself. Thus the aim of this theory is to bring the client towards self actualization. The MHC using this approach assumes the role of being a genuine and empathic friend towards the client sharing experiences and working to build the clients confidence, which in turn helps in positive changes in the clients self awareness and attitude. This particular approach requires a personal touch that is lacking in many lives of today’s fast paced world. I personally gravitate towards this theory as it coincides with my belief that connecting to each other at a personal level is important to nurture the human psyche and is the missing element and cause of many of present day mental health problems. (Vacc and Loesch, 2000) One common trend in counseling is that of eclectics and integration. That is a combination of methods is used to treat the patient depending on his particular requirements. The transtheoretical model (TTM) is a practical approach that combines eclectics and integration. TTM provides an integrative structure to counseling theories. It is developed to combine various aspects of counseling without detaching practice from theory. (Petrocelli, 2002) TTM is useful in many situations especially for workplace counseling, youth counseling as in educational institutions etc. A major reason for

Bureau of Correction Essay Example for Free

Bureau of Correction Essay Corrections in the Philippines started during pre-colonial times when the task was community-based. It was only during the Spanish regime that an organized corrective service was made operational. The main penitentiary was the Old Bilibid Prison at Oroquieta Street in Manila which was established in 1847. It was formally opened on April 10, 1986 by a Royal Decree. About four years later, on August 21, 1870, the San Ramon Prison and Penal Farm in Zamboanga City was established to confine Muslim rebels and recalcitrant political prisoners opposed to the Spanish rule. The facility which faced the Jolo Sea had Spanish-inspired dormitories and was originally set on a 1,414-hectare sprawling estate. When the Americans took over in the 1900s, the Bureau of Prisons was created under the Reorganization Act of 1905 (Act No. 1407 dated November 1, 1905) as an agency under the Department of Commerce and Police. It also paved the way for the re-establishment of San Ramon Prison in 1907, which was destroyed in 1898 during the Spanish-American War. It placed under the auspices of the Bureau of Prisons and started receiving prisoners from Mindanao. Before the reconstruction of San Ramon Prison and Penal Farm, the Americans established in 1904 the Luhit Penal settlement (now Iwahig Prison and Penal Farm) on a vast reservation of 28,072 hectares. It would reach a total land area of 40,000 hectares in the late 1950s. It was located on the western most part of the archipelago far from the main town to confine incorrigibles with the hope of rehabilitation. The area was expanded to 41,007 hectares by virtue of Executive Order No. 67 issued by Governor Newton Gilbert on October 15, 1912. Other penal colonies were established during the American regime. On November 27, 1929, the Correctional Institution for Women (CIW) in Mandaluyong City was created under Act No. 3579 while the Davao Penal colony in S outhern Mindanao was opened on January 21, 1932 under Act No. 3732. The CIW was founded to provide separate facilities for women offenders. To date, there are two Correctional Institutions for Women, the one mentioned in Mandaluyong and the other one is located in Davao Prison and Penal Farm in Dujali, Davao Del Norte. Owing to the increasing number of committals to the old Bilibid Prison in Manila, the New Bilibid Prison was established in 1935 in the southern suburb of Muntinlupa City. The old prison was transformed into a receiving center and a storage facility for farm produce from the colonies. It was later abandoned and is now under the jurisdiction of the Public Estates Authority. After the American regime, two more penal institutions were established. These were the Sablayan Prison and Penal Farm in Occidental Mindoro under proclamation No. 72 issued on September 26, 1954 and Leyte Regional Prison under proclamation No. 1101 issued on January 16, 1973. The Bureau of Prisons was renamed Bureau of Corrections under the New Administrative Code of 1987 and Presidential Proclamation No. 495 issued on November 22, 1987. It is one of the attached agencies of the Department of Justice. The Bureau of Corrections presently has seven satellite prisons, namely; the New Bilibid Prison in Muntinlupa City, the Correctional Institution for Women in Mandaluyong City, the Sablayan Prison and Penal Farm in Occidental Mindoro, the Leyte Regional Prison in Abuyog, Leyte, the Iwahig Prison and Penal Farm in Puerto Princesa City, Palawan, the San Ramon Prison and Penal Farm in Zamboanga City and the Davao Prison and Penal Farm in Dujali, Panabo, Davao Del Norte. Of these prison satellites, the New Bilibid Prison in Muntinlupa City as the Central Office serves as the main penitentiary as the Central office is also located in there. As of August 2012, the total population of prisoners confined in all satellites of the BuCor is 20,000. It is at this juncture, that handling, managing and taking care of the records of these inmates are of complex types of work which have to be performed by the competent personnel assigned at the â€Å"Inmate Document and Processing Division.†

Men are from Mars, Women Are from Venus Essay Example for Free

Men are from Mars, Women Are from Venus Essay This is the title of the 1990’s Best Selling book which tells that Men and Women are different in their own natural ways. But nowadays, most of the people think that sometimes this is not applicable to both genders. Dual Personality is very common and frequently seen in these days. In fact, Male Vanity is widely experience by most of the men. They are typically described as vain in the way they take excessive measures in making sure they always look gorgeous in social situations, quietly suffer from stress levels that are more taxing than what women experience for the same thing, according to researchers. A lot of women wonder how do men became meticulous and how to identify if a man is already becoming vain. So here’s some of my observations regarding with the reasons why a lot of men are experiencing male vanity and the signs of being vain. Women are known for being beauty conscious. We really like to have fair and white skin, looking sexy and gorgeous all the time and to be beautiful inside and out. And to achieve these things, we sometimes depend on beauty products, herbal medicines and Derma Clinics. But nowadays, the rise of male grooming has led to men taking almost twice as many electrical items with them as women, based on new researches. Beauty Products for men are frequently seen on TV ads. They are answering the demand with products streamlined for the male consumer. Clinique has developed an entire line of skin care products exclusively for men. Their All About Eyes cream diminishes the appearance of eye puffs, darkness and fine lines. They point out that the cream-gel actually helps hold eye makeup in place. Yes. Were still talking about the mens line. Generally, looking clean and pressed is a good idea. But applying expensive moisturizers, powders and creams before and after bedtime is another thing. Should we call it ‘Vanity’? I guess so. Most of the propagandas that women usually read has reached men. Especially in terms of Diet and Health. We can say that a man that is considered vain is also a diet-crazed. A basic guy’s activities to maintain his good health like sports, balance diet and manual labor are enough to offset a normal diet. But if a man knows about yoga, ab cruncher, pilates or a guy who works for better biceps have no purpose for bigger biceps other than self-admiration is not normal anymore. In terms of their outer looks, Fashion and pop culture have a lot to do with the change. The ultra-slim silhouette and skinny jeans that hit the high-fashion world several years ago have infiltrated men’s departments in mainstream stores like Banana Republic and Old Navy. And because of social media websites like Facebook and Twitter, men constantly are confronted with photos of fit male celebs. Men like to live up to a certain standard, a certain level of providing income. The image of a career, however, has become more important than the actual work. Today, men seek clean, domesticated, polite, sedentary jobs. Fathers used to be firemen, farmers and construction workers, which meant getting their hands dirty. Plastic surgery clinics are reporting a surge in business from men seeking a helping hand to stave off the ageing process. And men arent just interested in looking younger, but also thinner and more polished. It is no surprise then that according to the American Society for Aesthetic Plastic Surgery (ASAPS), nearly 171,000 Americans under the age of 18, had some form of plastic surgery in 2000 with the most common operation being rhinoplasty or surgery to change the size or shape of the nose. Joshua Parilla, 25 years old and a call center agent was asked if he shows some signs of being vain as what people had observe to him. And he replied, â€Å"I visit the Parlor twice a month because I want to have a different styles of haircut. Then I visit a massage spa at least once a month as a reward for myself every time I receive my monthly salary. And sometimes I went to a Derma Clinic to maintain my good skin. And I must admit it.† Not only the ordinary men experienced Vanity but also the once who we did not expect to be vain. I had watched a show titled Palaban, hosted by Mareng Winnie Monsod, Malou Mangahas and Miriam Quiambao. Palaban discusses male vanity with Dr. Kho, actor-model Alfred Vargas, Navotas Mayor Toby Tingco, cosmetic surgeon Dr. Manny Calayan and Carole Sarthou of market research firm Synovate Philippines. Women swoon over them and some of their secrets are regimen that includes regularly going to the gym, use of skin care products, getting a hot oil treatment, and even having cosmetic laser treatment. Some of them have taken to stuffing their bag with their own â€Å"kikay kit (vanity kit). They use products intended for women too. So now, who says only women can be vain? It seems that Vanity truly changed the name of men. And the rise of Male Grooming has changed the point of views of many people. Men are from Mars and Women are from Venus but we are on Earth so there’s no boundaries here. Self-improvement is a good thing as it makes us feel more confident when we face the world. However, our confidence is and should always be in our own selves as individuals.

The Organizations Own Evaluation Of Change Process Information Technology Essay

The Organizations Own Evaluation Of Change Process Information Technology Essay The main objective of this paper is to present the management change and business process change in PLIVA pharmaceutical industry, Incorporated (PLIVA pharmaceuticals, Inc). In this research, the advantages and the benefits (tangible and intangible), as well as the problems, of the BPR and the ERP implementation projects were analyzed, discussed and compared to the similar research. The impacts of information technology (IT) were also discussed. This study presents the results of research conducted on reengineering business processes. It also discussed about the selected aspects of the business processes and information modelling in PLIVA, together with the results of analysis of the status and characteristics of ERP systems in PLIVA. Introduction Type of Change: The type of the change in PLIVA is transitional change and development change i.e., ERP implementation and BPR projects. Transitional change is more intrusive than developmental change as it replaces existing processes or procedures with something that is completely new to the company. The future of the organization is unknown when the transformation begins which can add a level or discomfort to employees. The outcome of transitional change is unknown so employees feel that their job is unstable and their own personal insecurities may increase. They provided education on the new procedures should be commenced at each stage of the new process. This allowed employees to feel that they are actively involved and engaged in the change. As an employees level of engagement in the new procedure increases, their resistance to change decreased. One of its main problems in business management was the availability of information. Until now the available information often failed to give an accurate picture of the current business situation. Today companies need up-to-date information in order to make the right business decisions. Impact of Change: Management is cognizant of the impact and stress of these changes will have on their employees. The company continued to inform the employees of their status offer support in helping them deal with the personal adjustments they will be forced to make (Vuksic Spremic, 2005). The impact of development change caused little stress to current employees as long as the rationale for the new process is clearly conveyed and the employees are educated on the new techniques. ERP implementation significantly impacts company culture, organizational structure, business processes, procedures and rules. Furthermore, ERP applications integrate many best business practices and much knowledge that could be worthwhile if included as a part of BPR projects. By taking the best practices inherent in ERP applications, PLIVA can change their processes simultaneously with technological change (Vuksic Spremic, 2005). As a result, PLIVA has to change their business processes to fit the ERP system requirements, and the possibilities of ERP systems have been used to underpin BPR. Background Information PLIVA is the largest pharmaceutical company by turnover in Central and Eastern Europe and continues to expand its operations with recent acquisitions of Pharmaceutical and RD companies in the Czech Republic, France, Germany, United Kingdom and USA. With increasing efforts concentrating on the global Pharmaceuticals market, PLIVA has divested its cosmetics, food and agrochemicals production units as standalone companies (Al-Mashari Zairi, 1999). Since its 1996 listing on the London and Zagreb Stock Exchanges, PLIVA has made notable advancements in internationalizing its business and implementing global and innovative strategies. PLIVA is a rather unique company with investments in both research and development. With over 400 patents in its possession, PLIVA has proven the high calibre of its RD capabilities, most notably through the discovery of its blockbuster azithromycin. This macrolide antibiotic, globally known as Zithromax (under license to Pfizer) or Sumamed (PLIVAs brand), is the top selling antibiotic in its class (Al-Mashari Zairi, 1999). PLIVA consists of 44 legal entities, has 5 major business divisions (research, fine chemicals, pharmaceutical, OTC, DDI) and 9 strategic/corporate divisions (development, regulatory affairs, finance, human resources, IT, quality assurance, legal affairs, corporate communications and engineering). PLIVA employs almost 7500 people in 33 countries (including 120 IT professionals not including out-of-house consultants), has 5 main production locations (Croatia, Czech Republic, Poland, Germany and USA) and 43 subsidiaries in 23 countries (Vuksic Spremic, 2005). Research Methodology We gathered information about PLIVA from different case studies, white papers, and websites. We have read those cases and understood how did they done their research before implementing ERP and BPR projects. As the cases said that they had sent some questionnaires to managers of 14 different companies in Croatia and got the feedback from those companies. We have discussed about the change process in the evaluation section and how much time they have take for the research. Description of Change Process Pliva needed to standardise their business processes to help enhance their productivity and flexibility and maximise the efficiency of the business processes across the entire enterprise. They also wanted to implement new business and growth strategies to grow their business worldwide. Updating and integrating their business processes with an enterprise system would enable Pliva to take on more business and grow in new directions. Pliva found that implementing SAP will help them standardize their business and prepare for acquiring other companies, thus enabling them to expand their business. Increase productivity Improve business process efficiency Increase revenues scale for growth and economic recovery prepare for mergers and acquisitions PLIVA decided to solve this problem using the experience of other companies from all over the world. The management team was well aware that there was no point in trying to find their own solution: It was better to purchase a packaged business solution from an internationally renowned and experienced software vendor. PLIVA wanted user-friendly software that would integrate all areas and levels of their business, and research on the worlds software market indicated that the most suitable solution would be SAP R/3. SAP R/3 would improve the efficiency of their business by giving them the functionality to enter the information only once and have it available everywhere (Vuksic Spremic, 2005). This gives PLIVA: A unique database More efficient management The ability to make business decisions in real-time An integrated solution that connects all business areas. Once the decision to implement SAP R/3 had been made, PLIVA appointed a team to manage the SAPLI project (short for SAP and PLIVA). The team included experts from PLIVA, Intelligroup Inc. USA, SAP AG and SAP Hrvatska, HP Hermes Plus (Al-Mashari Zairi, 1999). Since SAP R/3 includes many different modules, we decided to implement FI and CO first, said PLIVA.s IT Manager, Ms. Jasna Turkovic. FI is a crucial module that integrates all business information; the whole business cycle begins and ends in FI. Once we have implemented SD, PM, PP, QM and HR, all our business processes will be managed by information technology and any information entered into the system will be available everywhere in real-time. The implementation of the SAP solution took place in individual phases, with two modules in the area of cost centre accounting and profit centre accounting implemented in 1997. This enabled the better control of financial resources, forecasts and a new type of analysis. During the process of implementation, one of the major problems faced by Pliva was resistance to the change process mainly by the warehouse employees. The reasons for the resistance, Vuksic Sprenic (2005): the employees feel they dont require complicated system and the change is unnecessary they feel threatened and insecure about losing their jobs and lack of skill to use the new system In addition to resistance to change, the most significant problems in the system implementation were in the weak experience and quality of consultants who bid in the public tender, the lack of time and the specificity of the pharmaceutical industry. During the implementation of the IS, the consulting company Price Waterhouse Coopers conducted a reengineering project, or the reorganization of business operations aimed at determining the key sectors of future operations: the core business. Though these were two fully independent projects, they were harmonized at the level of the steering committee. The project team consisted of 25 members, all of whom were experts in their fields, said Mr. Damir Martinovic the SAPLI Project Manager. They were responsible for making all operational and strategic decisions during software implementation. Experts from our consulting agencies helped us get the best results from particular modules and consultants from SAP Hrvatska (Al-Mashari Zairi, 1999) provided support with technical issues and the software itself, particularly regarding Croatian legal requirements. The process of preparations and employees training and education lasted 4 months in 2 shifts, which included 700 employees (average training period of 7 days per employee). The transfer of operations to the new system (in the second phase of implementation) lasted 12 days, as the problem of shifting from the old coded system (taking over old data) needed to be resolved. During the transfer to the new system, operations were halted for 10 days, while inventory and a detailed financial harmonization were conducted. During the implementation of the new information system, and in running information systems in general, project organization with the usual participants stands out: the project sponsor, steering committee, project teams, team leader, functional teams and team members. An interesting organizational solution used in PLIVA are the validation teams, which are separated from the project teams, having the task of control the teams work, measuring harmonization with business plans and goals and coordinating the cross-functionality of teams. The validation team is led by a person from Quality Assurance (QA), responsible for validating the information system. The members of the validation team are also team leaders for the remaining teams in the project. It must be also pointed out that the IT Department in PLIVA has a strategic position in the company. It is directly responsible to the top management and is organized as a profit centre, meaning that daughter companies are billed for the transfer, implementation and use of the existing IS in the daughter companies (roll-out in 2003 in Czech Republic and 2004 in Germany). Considering that PLIVA has over 1500 SAP licenses, a help desk, ABAP programmers, highly educated employees (18 employees are SAP consultants) and an organizational management for user support, all the conditions have been set for PLIVA to become a SAP Customer Competence Centre, which would then reduce the costs of license maintenance on 20%. SAP modules were implemented through 4 phases: (Vuksic Spremic, 2005) 1) 1996-1997. à ¢Ã¢â€š ¬Ã‚ ¢ SAP 3.0 modules: FI-Financials, CO-Controlling, BC-Basis components, à ¢Ã¢â€š ¬Ã‚ ¢ UPGRADE SAP 3.0-3.1 H 2) 1998-2000. Modules: MM- Materials Management, PP Production Planning, QM-Quality Management, SD-Sales Distribution, WM- Warehouse Management, HR-Human Resources, à ¢Ã¢â€š ¬Ã‚ ¢ UPGRADE SAP 3.1H-4.0B-2000 (JAN) à ¢Ã¢â€š ¬Ã‚ ¢ UPGRADE SAP 4.0B-4.6 C 2000 (JULY) 3) 2001. à ¢Ã¢â€š ¬Ã‚ ¢ Modules: SAP PP-PI-Production Planning- Process industries-extension of PP module à ¢Ã¢â€š ¬Ã‚ ¢ QM module-advanced functionality of Quality control à ¢Ã¢â€š ¬Ã‚ ¢ PM-Plant Maintenance 4) 2002. à ¢Ã¢â€š ¬Ã‚ ¢ International roll-out A thorough review of the information system according to SAP specifications and standards was also conducted, and the implementation of the following modules was planned in 2003: à ¢Ã¢â€š ¬Ã‚ ¢ SCM- Supply Chain Management, à ¢Ã¢â€š ¬Ã‚ ¢ BIW- Business Information Warehouse, à ¢Ã¢â€š ¬Ã‚ ¢ Project Systems, and à ¢Ã¢â€š ¬Ã‚ ¢ Treasury The Organizations Own Evaluation of Change Process A research titled comparative analysis of program support information systems in Croatia was conducted in the month of November, 2000 to aid the companies implementing ERP by providing information regarding market status and allocation of expenses regarding training, development and other intangible and tangible aspects of implementation of ERP. The ministry of Science and technology assisted in compiling data for this research. The data was collected from fourteen companies who were in the process of implemented or had already implemented ERP. Ten other companies who were ERP users also participated in the study. For the evaluation phase, only 25% of the companies participated and Pliva pharmaceuticals fell in this group. For thorough evaluation each component was studied individually and was graded with a range of possible scores. The relevance and criticality of the component could be assessed by its expressed weighted factor. With respect to the change concerning the business process reengineering, a research was conducted by IT researchers from the Department of Information Science and Business Computing of the Faculty of Economics and Business in Zagreb (Croatia) in 2002.The main purpose being, examining all the possible issues and problems which arose while adapting BPR practices (Al-Mashari Zairi, 1999). A questionnaire was prepared and survey was considered the most appropriate research methodology for this study since it involved a large sample space of 400 of the largest Croatian companies. To determine the largest companies their annual revenues were considered. Another case study was conducted by Pliva on their own business processes. They implemented the ERP systems in phases by implementing the main key modules first and later upgrading their system and adding other modules (Al-Mashari Zairi, 1999). The results of the case study conducted by Pliva were compared with the results of the research that were done on ERP and BPR and the following results were concluded: Pliva had a proactive approach to the change process. The example of PLIVA shows that successful implementation of the ERP system must be accompanied by an appropriate BRP project. From this example, it is possible to conclude that the final results are positive, even when these are completely separate and independent projects. This shows that much attention was given to employee training with the goal of achieving maximal flexibility and readiness for constant organizational changes. This long standing cooperation has resulted in an internal training program which PLIVA employees carry out according to the methodologies of the Management Centre Europe. According to the research, the best supported components are Finance and Sales. From the results of the case study, Pliva disagreed with the research, for even though product planning and management were implemented in the beginning, there were no significant problems and very good results ensued. This indicates that good project management and coordination with the BPR project gives a good final outcome. The time taken to implement the ERP project was 3-4 years. The project was implemented in 4 phases. Although it was too long, the phase-by-phase approach used in the case of Pliva could be assumed as the critical factor of successful implementation. Pliva faced problems with finding a good quality consultant, consultants with experience in implementing the SAP system in pharmaceutical industries. High initial consulting costs. However, Pliva realised that initial consulting cost can be reduced by choosing employees to act as consultants. Although the project of implementing the ERP system and BRP project were independent, they were coordinated at the level of the project steering committee, which permitted proper execution of wide-reaching organization changes and contributed to the overall success of the ERP implementation. The results achieved by ERP and BPR projects in PLIVA improved the process performance in terms of time and costs and can be summarized as follows (Vuksic Spremic, 2005): Reduction of overall inventory by at least 30%, thus increasing the coefficient of Turnover, Reduction of product delivery time to the buyer from 4 days to 24 hours, Reduction of the number of employees by 20-30% in functions where the new system was implemented (redistribution of work meant savings), Reduction in the number of complaints due to mistakes in delivery (complaints reduced to a minimum) Reduction of time of payment by 30% with the implementation of the buyers credit Limit. Analysis of Change Process Lewins model has dominated change management theories for many years. In recent years it has been criticized for: being top-down driven; assuming a stable organizational setting; being suitable only for small organizations; and ignoring organizational politics. Lewin is still relevant to the modern world, the argument goes rather than being outmoded (Litzell, 2005). From diverse and seemingly unrelated disciplines models describing the change process has been gathered and analysed. In tracing their origin it was found that a majority of the models were following Lewins three-stage model (Litzell, 2005). In order to bring about a successful change of a groups performance the change must go through three stages as follows: unfreezing of the present level of performance should it be necessary; moving the group to a new level of performance; freezing the group on the new level of performance (Lewin, 1952). Unfreezing Destabilize old patterns. The key is to create dissatisfaction with the existing situation, which in turn creates anxiety and a need for change. The response to this need is to choose improvements in line with the vision of the new organization. This kind of mobilizing is necessary throughout the change process; a less intense force is needed though to keep the change moving than the initial substantial force needed to get the change in motion (Litzell, 2005). In the case of Pliva the management adds forces working for the change. To support it they tried to Develop a shared vision of how to organize and manage for competitiveness. (Litzell, 2005). The general manager employed towards the vision once there was a core group like the validation team committed to the ERP and BPE change. The vision defined new roles and responsibilities, coordinated information and work throughout the organization. An arrangement working through the formal structure and systems will create less resistance (Litzell, 2005).There are only a few people in any situation that are absolutely essential in making the change happen and the successful manager target these people at the beginning and try to win their commitment and involvement (Litzell, 2005). Moving Analyze, handle and steer When one attempts to change a social force field in equilibrium one has to consider all of the forces working to maintain this equilibrium. These forces may be groups, subgroups and members with different personalities, relations, barriers, communication and value systems etc. making up a social field. This social field has to be studied as a whole and reorganized in such a way that social events flow in a different way. One also has to take into consideration the economic resources available and the cultural values governing the group (Lewin, 1952). As mentioned earlier, Pliva faced to resistance to change from their warehouse employees. But Pliva was proactive to the change process. According to Brown Harvey (2003), resistance to change can be managed by: Move from reactive to proactive management Build a launching platform Diagnose the nature of the change Build a supportive climate Behavioral management of the process alongside strategy projects, start projects aimed at transforming culture and power structures Monitor and control the parallel development of new strategy and new capabilities. Pliva continuously monitored and were on the lookout for arising resistance sources. They developed techniques and effectively used power and communication to overcome resistance. They involved employees to participate and gave them the necessary skills and training. They also implemented a BRP project alongside the ERP project to facilitate change process. PILIVA generated support by displaying the behaviour of leaders. The management made sure that every action taken was in line with the change efforts. They developed structures to manage the transition by developing a step-by-step transition plan and set up an organization to manage and stimulate change. If employee competences are to be exploited the organization was able to structure and channel that competence which they required by allocating key people, use of consultants. Pliva followed the principal of third party consulting by creating validation teams, which consisted of various personnel from different departments. Through this they aimed at having open and effective communications and a standard level of power in order to handle confrontations which could arise between groups. They were established to help understand different perspectives and ideas and respect it. The team would use confrontation as a tool to sort tense situations. According to Brown Harvey (2003), Third-party Consultation uses a third party to help open communications, level power, and confronts problems between groups; Provides diagnostic insight, is non-evaluative, and is a source of emotional support and skills. aim to understand each others views/issues situations are often tense and emotional Confrontation is a basic feature of this Pliva also adapted BPR in order to facilitate the required changes to their operations to make it more efficient. The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed Quantum leaps in performance (Hammer and Champy, 1993). Business process reengineering allows rethinking and making radical changes across the organisation. The changes would begin by redesigning the basic processes of the organisation. By doing so they could make their processes more efficient and add value to their enterprise. It could involve combining or removing certain activities. The most effective method could be using top down programme which is neutral, assuming that neither upward flow of involvement or consensus style of decision would help implementing the changes. According to Brown Harvey (2003), Business process reengineering, Seeks to make processes more efficient by combining, eliminating or restructuring activities; Top-down program that assumes neither an upward flow of involvement nor that consensus decision making will work to accomplish dramatic changes. Pliva used survey feedbacks as a method to evaluate their implementation process. Two surveys were done, one for ERP implementation other for BPR. This method would help them grade how successful they were and honest feedbacks would allow them to see places where they require to put in more effort and improve .It also helps them understand if they are heading in the right direction. Using this method they tried to bridge the gap between the current status and the desired status. This method also allows a participative approach through which all employees are engaged. Such approaches help them get a better understanding of the rationales and methods behind the change and they can come up with better strategies and mitigation plans in case of any problems. It also enables positive resistance which can benefit the company. According to CMOE (2000), Survey feedback is a tool that can provide a feedback to help leaders guide and direct their teams. Obstacles and gaps between the current status quo and the desired situations may or may not be directly apparent. In either case, it is vital to have a clear understanding of strategies for diagnosis and prevention of important organization problems. SURVEY PROCESS STEPS: Identify project plan and objectives Brief team leaders and employees about the process Administer survey Conduct interviews and focus groups Train leaders on facilitating team discussions Analyse the data and construct a report Provide feedback to leaders Team leaders conduct feedback action planning and meetings Leaders present reports on progress and results to Senior Management Follow-up by senior leadership to ensure progress and accountability Since the employers have been participating in the planning and implementation they got a feeling of accomplishment from seeing the change through. People develop a sense of ownership through participation (Litzell, 2005). Participation enabled PILIVA to make use of the employees full diversity of competence in the change process. By involving employees in the change work resistance is overcome and the lasting of the change is ensured (Litzell, 2005). Refreezing Continuous perspective. A change of a groups performance is frequently short lived. The change will soon return to the previous level of performance as attention shifts from achieving the change to coping with everyday problems. This indicates the necessity of including freezing of the new level of performance as an objective in the planning of change; it is merely not enough having to reach the new level of performance (Lewin, 1952). Each department in PILIVA elaborated the change and find its own application. This elaboration process helped create commitment to learn and adapt to the new organization (Beer et al., 1990a).When the new organization was in place and running properly, and the right people were in position, and the new approach was settled, then general managers considered how to institutionalize change. PILIVA carried out pilot testing and used the result as learning experiences which can be applied to the change in general. They set up systems ensuring that the change will last (Litzell, 2005). They monitored the revitalization process and adjust strategies according to emerging problems. The basic intangible benefits from the implementation of the new ERP system in PLIVA are (Vuksic Spremic, 2005): Better visibility of the workflow systems and their coordination, Secured forecasts of money flows and planning of available financial resources for a more rapid execution of all business processes, Centralized supply (6-7 employees for the entire company) as a result of the BPR project. Better (monthly) production planning (based on market needs and standing inventory) Better flexibility of the system with regard to business decisions, Automated warehouse (implementation of real warehouse with optimized selection and delivery of products) Well-informed decision making, new quality in planning and forecasting. Recommendation / Conclusion The implementation of a new ERP system will not bring the expected benefits if it is not accompanied by a change in human behaviour and in organizational regulations. There is no point in implementing a new ERP system if a business will then simply continue with its old, inefficient ways. Therefore, the implementation of ERP systems must be accompanied by a thorough change of business processes, procedures and rules. The top management support. Better planning before implementation of ERP. Vision should be communicated to each and every employee. Training for the employees. They can follow some OD interventions or action research theories which we have discussed in this case study. After the research we have done on Pliva there are some recommendations for them As when they are implementing they can follow some action research theories or some OD interventions to motivate the employees and make them to involve in the change. Yes but they got successful with the change but we say that it will be much better if so they had followed some organizational development interventions. Employees will naturally resist change but are more likely to accept the change if they view top management as keeping them informed and supporting them throughout the process. Employees will look for a rationale for the implementation of this major change. Top management should be prepared to involve employees in all phases of the transition. The results presented have outlined the problems of PLIVA in the implementation of reengineering projects, including a lack of preparation for large organizational changes, resistance to change, inadequate information, education of employees, lack of strategic planning and vision and a reactive role of the management. The problems associated with ERP solution implementation were also analysed, such as large initial investments, people need to adapt to software solutions and the long implementation period. This case study shows that with the right management decisions and actions, through simultaneous and coordinated projects of business process reengineering and the development of an integral information system. The poor effects of the listed problems can be minimized or eliminated, which is clear from the tangible and intangible benefits outlined in this case study.

Riders to the Sea: The Sea as a Living Character :: essays research papers

Riders to the sea: The sea as a living character In the tragic contest that is the inspiring soul of the play â€Å" Riders to the sea†, the sea is a party ranged against the weak, inoffensive inmates of the peasant family of Maurya. The sea is indeed the most impressive character in the play, it is so intimately associated with human characters whose fate concerns us that it may be called, Fate personified. The peasant family, as of course all other people of the island, live all their lives in open view of the sea. Even little Nora is familiar with its ways, its ebb and flow, its behaviour in storm and calm and all that. They are familiar not only with its physical features and its various moods, but also with the image of the sea as a mighty demon which looms large and dark and mysterious before their minds. At the very opening of the play, the sea enters as a terrorizing living personality. The sea as a ‘character’ is never off the stage, nor is it for a moment off the mind of inmates of the cottages. How can they close their eyes or minds to it seeing that it has already swallowed four strong young sons of the family, and it is almost sure it has made an end of the fifth, Michael? The monster is never for a moment absent from the thoughts of the three women. Bartley too knows the risk and the chances. But he is manly enough to put forth courage to perform his duty by the family. He silently agrees with Cathleen when she rebukes the whimpering mother: â€Å"It’s the life of a young man to be going on the sea†, thereby bringing out the association of the sea with the life of the islanders. It is a demon whom the poor islanders have no means of shunning if they would. And that is the demon’s opportunity of exercising its free will. It is all along an unequal fight- the fight between the Evil in nature which is, as Hardy expounds in his tragic novels, the handmaiden of Fate or blind Chance, or inscrutable Destiny.

Online Communities or Mental Pictures? :: Internet Communication Chats Essays

Online Communities or Mental Pictures? It was 11:00 p.m. on a Tuesday night. I sat at my computer typing and anxiously waiting for a response. â€Å"Hello how is everyone tonight?† â€Å"I am from Virginia, where are all of you from?† No one responded to anything I said. I tried again, â€Å"Does anyone want to chat?† Again, I was ignored. I felt lonely, confused, and upset. â€Å"What is wrong with me?† I thought to myself. I hated knowing that I was the one being rejected in this so-called â€Å"community.† Are there really such things as â€Å"online communities?† Can you form friendships with the people you come across in an online community? There are many claims that there are such things as online communities. That is true if you classify a community as â€Å"a group of people having common interests† (Dictionary.com) but having a common interest did not play a significant role in the forum I worked with. Online communities can be overrated and not meet the standards for which they are intended if the people participating do not follow the proposed rules and are not there for the correct reasons. In fact, when I was in the Teen Chat room no one talked about fashion, which is the topic of the site. In the discussion forum, some of the posts were off of the subject. Some online communities may appropriately be classified as a â€Å"community†, but the teen forum that I participated in was not a virtual community. Online communities are not physical places , instead they are a state of mind; a place which exists only in the mind of the participant. I participated in an online community in the Student Center which is just a site dedicated to teens. From this site, you can access many other sites such as: â€Å"diaries,† â€Å"teen forums,† â€Å"groups,† â€Å"tests,† etc. I accessed the teen forum section where you can choose many different topics under the four main categories. The categories are Advice and Sexuality, Entertainment, General, and Information. Under each category you can choose a specific subject of your interest such as: dating and relationships, health and fitness, sexuality, fashion, sports, music, movies, religion, and job search, along with others and be involved with it. I chose a teen forum focused on fashion because I really enjoy learning about different styles.

The Role of Nonprofit Organizations in Compensating for Market Failure

The Role of Nonprofit Organizations in Compensating for Market Failure ABSTRACT: This paper reviews three social scientific accounts of the civic sector's role in society: the government failure, contract failure, and voluntary failure theories. All three explain the role of nonprofit organizations as compensating for the market's failure to provide certain collective goods. This approach involves a radical misinterpretation of the underlying principles of civic sector organizations. An account is needed that explains their economy in terms of their normative concerns, rather than explaining normative concerns in terms of their economy. I lay a foundation for such an account by examining (1) the self-understanding among civic sector organizations that they should be "mission-driven," and (2) the implications of this self-understanding for the sector as a "social economy." Whereas "mission-drivenness" calls attention to service-provision, resource-sharing, and open communication as the normative core of civic sector organizations, the notion of a "social economy" suggests a recirculation of money into channels where standard economic logic no longer holds. The key to the civic sector's role lies not in responses to market failure, but in the short-circuiting of a money-driven capitalist economy. Three trends will shape the future of education around the world: the revolution in information technologies, the crisis of the welfare state, and the globalization of a consumer capitalist economy. In the face of such powerful developments on a massive scale, philosophy's efforts toward "educating humanity" (1) can seem both presumptuous and quixotic: presumptuous, because much of philosophy has given up global theorizing of sort ... ...n producers and consumers, or among consumers. (10) Jon Van Tils Mapping the Third Sector: Voluntarism in a Changing Social Economy (Washington, D.C.: Foundation Center, 1988) hints at this, but a communitarian emphasis on building habits of the heart keeps Van Til from pursuing the normative implications of voluntarism for the communication that should characterize such organizations and their relations to the public. (11) Civic sector organizations are under tremendous pressure to bend their communicative capacities for the sake of sales, advertising, marketing, and public relations strategies whose primary objective is the promotion and preservation of the organization itself. While such strategies are necessary, openness suffers when communication subserves these strategies rather than these strategies themselves submitting to tests for open communication.

Bramante and the Aesthetics of High Renaissance

Thesis: Bramante an Italian architect and painter whose work centered around the classical style of the ancients (www. wga. hu/index_co. html). Because Bramante is also attributee to the drawing of The Interior of the Church(www. wga. hu/index_co. html) The engraving was done by Bernado Prevedari. (www. wga. hu/index_co. html). Continuing to analyze the Church of Santa Maria, Bramante added the tribune to east end of the large church. The church was previously built in Gothic style in 1463, but was later torn down and Replaced by a Renaissance structure, to house the tombs if the Sforza Dynasty. We will also look at other works and the semblance of these works by Donato Bramante. Bramante or Bramante Lazzari an Italian painte and architect was born in July 1444. He was born at the Monte Asdruvaldo in Urbino,(www. nndb. com/people/700/000084448). As a child Bramante showed a great taste for drawing and he was placed under the tutuledge of Fra Bartemmeo also called Fra Carnavale. Bramante was soon absorbed by architecture and studied under Scirro Scirri, an archtect in his native place as well as under other master. Bramante set from Urbino executing works of varying magnitudes as he proceeded through several of Lombardy. (www. nndb. com). Bramante finally reached the city of Milan in Rome where he was attracted by the fame of the great Duomo. While in Milan Bramante devoted himself to the study of ancient buildings, both in the city and as far south as Naples (www. nndb. com). Bramante was commissioned by the Cardinal Caraffa to rebuild the cloister of the Convent della Pace. The Cardinal then introduced Bramante to Pope Alexander VI. Bramante then executed for the Pope the Palace of the Cancelleria or Chancery. (www. nndb. com). Bramante was one of the most important architects of the papal court. This comes from the work he done for Pope Alexander VI and under Pope Julius II, Bramante undertook the redesign of the Vatican Palaces around the Belevedere courtyard. (lib-art. com/artgallery/755-donato-bramante. html). The repositioned fresco of Men at Arms and the wood panel Christ at the Column are at The Bera Gallery Houses. The Christ at the Column is the only painting that can be attributed to Bramante. (www. lib-art. com). Bramante's work again can be seen at the Sforza Castle which contains Bramante's symbolic fresco Argus which he painted with Brammantino. (www. lib-art. com). Most of Bramante's art is attributed to his architecture in the Church of Santa Maria. Bramante is attributed with the tribune, the exterior of the church,the exterior of the church as well as the interior of the choir. Although there is no record that connects Bramante's name with the present apse, transept, crossing,and dome they are attributed to him under the influence of Leonardo da Vinci whose radical architectural ideas they represent. (www. lib-art. com). Bramante executed numerous smaller works at Bologna and Rome, among these smaller works which are specially mentioned by older writers, the cloister of San Pietro a Moontario. Bramante took part in the greatest architectural enterprise ever attempted it was the rebuilding of St. Peter's. This was done under the order of Pope Julius II and Bramamte's design were completed and was pushed so fast that the four great pillars and their arches were completed before his death in 1514. (www. answers. com/topic/donato-bramante). Bramante was known for the classical style architecture. His work paintings as well as architecture represented his classical thoughts as well as his philosophy. (www. artcyclopedia. com). Bramante not only did paintings he specialzed in architecture. One of his first master pieces was the Tempietto, sits in the coutyard in Montorio. Bramante worked from a historical typology. www. wga. hu/index_co. html). As you look at Bramante's works such as The Tempietto, His work on the Church of Santa Maria as well as The Piazzo Ducale, (www. lib-art. com), we see the architectural elements known to Bramante, these elements acknowledge a debt to classical structures. In conclusion we see that Bramante had a knack for art whether it was in a painting such as Chr ist at the Column, Heraclitus and Democritus to the pillars and columns of the Church of Santa Maria or the the Church of St. Peter. Bramante and his classical style of architectue influenced other painters and architects.References: Library of Art-lib: lib-art.com Answers.com/topic/donato-bramante Web Gallery Art www.wga.hu/index-co.htmlGardener's Art through the Ages

Somali People and Djibouti

Djibouti, a small 9000 square miles Horn of Africa (HOA) enclave located at the convergence of the Red Sea and Gulf of Aden, is strategically important to the U. S. Foreign policy. All instruments of U. S National Power – diplomacy, information, military and economic – are exercised as part of a deliberate and sustained ‘whole of government’ approach. The U. S. Ambassador to Djibouti, the Honorable Geeta Pasi, leads a State Department and U. S. Agency for International Development (USAID) Team in enabling U. S.Strategic policy vision in HOA, while enabling and collaborating with Djibouti in strengthening government, social, economic and international capabilities. Djibouti affects U. S Foreign policy in three major areas: Djibouti’s geographical location and shipping port capabilities; support for U. S Foreign Policy vision in the HOA region; support for U. S. Military operations. Djibouti’s geographical location and deep harbor port provides a strategic and economic advantage over bordering countries of Eritrea, Ethiopia and Somalia, by supporting international shipping and trade.Landlocked Ethiopia, the major political and economic African Union influence in the region, depends uniquely on Djibouti’s port and modern road infrastructure system (courtesy of the European Union) to receive and deliver goods internationally. The good relations between Djibouti City and Addis Ababa enable stability in the region, supporting U. S Foreign policy. Additionally, Djibouti’s location and stable government neighboring the unpredictable and radically prone countries of Eritrea, Somalia and Yemen (across the 18-mile straight) enables U. S.State Department efforts to limit the spread of state sponsored terrorism. Furthermore, Djibouti is the linchpin in the Department of State (DoS) and Department of Defense (DoD) civil-military regional efforts to strengthen institutional capabilities of East African militaries in order to promote security and stability throughout the Horn of Africa. (Economic, Diplomatic IOP) Djibouti, a country 99 percent Muslim and primarily of Somali decent, boasts a relatively stable government which remains a dependable supporter of U. S Foreign policy within HOA.Djibouti supports African Union and U. S. Foreign Policy efforts to eradicate the spread of Islamic extremists groups such as Al-Qaida affiliated al-Shabaab – this commitment includes providing military forces to the African Union Mission in Somalia, supporting the Transitional Federal Government in Mogadishu, Somalia. Additionally, the Djiboutian government supports USAID efforts throughout Africa by providing warehousing for the only stockpile of humanitarian aid on the African continent. (Diplomatic, Information IOP) Djibouti supports the only U.S Military base on the continent of Africa- it also supports French and Japanese military forces. The U. S Military installation, Camp Lemonnier, houses over 4000 Army, Navy, Marine and Air Force personnel, which includes a robust contingency of Special Operations personnel. Djibouti’s support for a U. S Military presence enables the sustained training of East African militaries, a key objective in the State Departments vision to enhance the effectiveness, capability, credibility and status of East African militaries towards civilian populations they serve.Additionally, having a U. S military presence supports and develops a wide range of military options available to the Commander in Chief during emergent/contingent operations. Finally, the Djiboutian government support of multi-national military forces provides a base of operations for the Joint Coalition Task Force addressing the piracy issue along the Somali coast. (Diplomatic, Military, Information IOPs) In conclusion, Djibouti’s demure size is a stark contrast to the importance this African nation has on U.S. Foreign Policy. With the very real presence of Islamic extremist s groups in Africa, the tenuous diplomatic and tribal issues prevalent throughout the region, and the increasing encroachment and influence China imposes on African nations in search of natural resources, it is all the more important for U. S Foreign Policy, executed through DoS and DoD joint efforts, to enable African partnerships similar to what exists with Djibouti.

Dear Reader For English Project

One of my favorite genres, that I think you will enjoy as well, is my short story because of it being yet a sarcastic but heart whelming mood put t o it. After writing that final word, it was probably one of the best feelings. The feel Eng of accomplishment quickly just set over but then realized I still had to write this letter for you guys. Oh, darn. My least favorite part about this project would be writing the movie review because of it being the one requiring the most work. So, there must be some wing enjoyed and that would definitely be writing my short story and free verse poem because I as just able to let all my thoughts out.For this project to be better, I mean it's already pretty dark n good, but for me it definitely would need more opportunities where I could let my thoughts out This project is a new experience for me, never had done something like this b cause I never could be as easygoing as I am in this letter. This project was a breeze, y SE there was the stress of me not finishing the project but with a couple of lamplighters I think the e final result of it is something to be proud of. Would I prefer a traditional essay over this prove CT?

Positive Behaviour Support Essay

Policies and Procedures of the Work Setting There are many different policies and procedures that schools have to abide by some of these are; Behaviour policy- The behaviour policy goes over topics like how to treat others, how you should act in the premises, how you should talk to others and how you should do something when you have been told to do it etc. The policy also goes over rules and consequence’s if the rules are not followed. It goes over how they use positive behaviour support when a child has done well. It explains responsibilities, the curriculum, the values and how rules are reinforced to the children. Bullying policy- In all schools they now have a 0% tolerance on bullying, the policy goes over many things about the anti-bullying policy. It ensures that everyone should be able to work in a safe, caring and productive environment with no fear of being bullied or feeling like they can’t tell anyone if they are. It helps members of the school attend and sort the incident when it occurs. It explains that all bullying should be reported if spotted, if told about it or if you are the victim, it also explains that anti-social behaviour will not be tolerated and consequences will be giving out where and when appropriate. Attendance policy- The attendance policy follows the pupil registration act 2006. All teachers are responsible for taking all registers in the morning and in the afternoon after lunch. Students should turn up for school everyday unless they are ill or have appointments but the school should be informed if this happens. If a child doesn’t turn up for school or fails to turn up at all authorities are usually brought into see what the situation is and fix it. The deputy head and the secretary are responsible for collecting up all the registers and looking them over to see for any cause for concern following it up with the head of school. Child Protection policy- The CPP is put in place to safe guard the students. It explains that students are encouraged to talk and be listened to, that they have someone to approach with any problems, gives advice about how to stay safe and people they can talk to if they do not. All staff are provided with a copy of the CPP at the beginning of the academic. All teachers have a duty of care to the children involved so they can be safe and protected from harm while in school. All children have a right to be protected from something that can cause harm. All staff and volunteers should be able to make  informed and confident decisions and responses to specific child protection issues. All these policies support positive behaviour in many different ways. The behaviour policy supports positive behaviour by it explaining to teachers how to deal with a child when they are acting antisocially in the setting. It also explains to them how to use positive behaviour support when a child or chil dren has done well. The bullying policy supports positive behaviour in children by setting rules and boundaries ensuring that children can work in a safe and caring environment. It helps teachers explain to children what is accepted as bullying and why they shouldn’t hurt other children etc. in a fun way so children understand that they shouldn’t intentionally hurt someone. The attendance policy helps teachers see who is a cause for concern and who isn’t. If a child is absent they are not learning anything and not being helped to do things they would do in school. So it helps the teacher try and get children back into school to keep them positive about it. Child protection policy helps positive behaviour as all children are encouraged to speak and be listened to when there is or isn’t a problem so they know they will be heard which keeps them positive when there’s something wrong as they know they can tell someone when something is wrong. If they have someone in a scho ol they can trust they are more likely to tell them about what is going on which helps them know they have a voice and will be listened to. The Importance of Consistent Rules and Boundaries It is very important that we apply rules and boundaries to children when working in a setting. Rules and boundaries are set so all children can be treated the same not one rule for one and one rule for another, all children know where they stand with teachers and so all children can understand what is considered appropriate behaviour. Rules and boundaries need to be consistent and regularly reinforced by an adult. If messages are not clear to them or if they are conflicting and contradictive they are going to get confused and maybe frustrated and will then find it hard to behave. If children are met with the same response every time they do something wrong they will be less likely to repeat at a later day. All rules and boundaries should be suitable for their age and stage of development and all language used should be clear and make sense not to confuse the children. You must make all your expectations clear so they know how to act and behave. The  Benefits of Encouraging and Rewarding Good Behaviour There are many benefits of encouraging and rewarding good behaviour to the child you are working with, other children in the setting and carers; The Child- Encouraging and rewarding good behaviour for a child has many benefits, they learn that when they have done or are doing well at something they will get something good out of it and if they are doing the wrong they will learn that they will get ignored or depending on the severity of it they will get consequences. It helps them succeed in their work etc. a lot better and makes them happier to do work. It sets a positive out look on stuff they wouldn’t usually like doing and gives them more enthusiasm to go further on with their work. It also makes them more able and gives them a better outlook on school life. Other Children- If other children see you giving a child encouraging and rewarding good behaviour they are also more likely to follow on with it. If they realise their behaviour isn’t be rewarded by someone else’s is they are going to try and do the same to get positive support. It will make them more motivated to do their work and behave as they are then getting something out of it. It will help them be more into their work and their progress will get better. Carer- Carers meaning teachers and others working in the setting would also benefit from children being positively supported as they would be able to work better with the child as they might not be as stubborn and it might make them more a willing to do something they wouldn’t usually do. Their behaviour would be better which would make them better to teach as they would listen and become more into the lesson. The work the children produce would be better as they are listening more and there are less class disruptions so there’s no starting and stopping. The teacher would have a lot more time to help other children that need it and be able to fit more into a day.

Quality Management Tools & Techniques Assignment - 3

Quality Management Tools & Techniques - Assignment Example Three design specifications are to be maintained in development of the process. The first two design specifications are measurement of distance between two parts of the process while the third specification is power in form of current. Measurement of the distance is in millimeters, where the first one, A, must be 11.5 +/- 1.0mm while the second one, B, must be 8.5 +/- 2.0mm. Finally, current, C must not exceed a maximum threshold of 2.5 amps. In order to appraise the processes technical capabilities, a histogram for the three variables will be plotted and resultant patterns used in selecting optimal set of conditions. Process testing is an essential step in development of manufacturing processes. Engineers and process owners cannot commission manufacturing processes before validating their level of compatibility with pre-determined standards. In this regard, one reason for carrying out process testing involves the need to detect errors. New processes may have technical errors which may lead to increased cost of operation. For example, the process in subject may need current exceeding the technical limit of 2.5 amps. However, optimal operation of the hard drive production process needs a maximum current of 2.5 amps, above that threshold compromise on the power efficiency of the entire production setup. In this case, testing facilitate early detection of errors which would hinder optimal performance later. Apart from errors, testing is also necessary as a means of appraising safety standards. Douglas (2008) mentioned that employees involved in operating the disk drive machine must be certain of the ir safety aspects. Conventionally, every industrial process must conform to some specified safety standards. Therefore, testing will facilitate quantification of the process’ integrity. Detection of any deviation from conformance limits warrants use of appropriate corrective measures. Normally, most processes fail to undergo thorough testing because of

Discuss the history of violent video games and its effect on crime Essay - 1

Discuss the history of violent video games and its effect on crime (using case studies as examples) - Essay Example This is particularly true of violent video games as there has been a strong association between the playing of violent video games and increase in crime amongst youths. It has been analyzed that the playing of violent video games has resulted in many criminal acts which include robberies as well as murders. This paper will serve to explain the history of these violent video games and their strong association with acts of crime that have taken place owing to the negative impact of these violent video games. There has been a great rise in the popularity of video games and the number of people playing these games has widely increased. It is believed that children of the age group from 8 to 18 years in the United States have an exposure of 40 hours out of seven days to different forms of media. There has been a sharp increase in the exposure to video games by the children and the teenagers. It has been analyzed that children even as young as two years play video games on an average of one hour every day. In the age group of 8 to 13 year old boys, it has been seen that they tend to play video games for more than approximately 7.5 hours in a single week. Another very important aspect that has been highlighted is that a research among teenagers explained the fact that the games that they purchased were not reviewed and analyzed by their parents and hence there is no check on the nature of the video games that are played by these children (Anderson et al 2001). It has been found out that 75 p ercent of the teenagers actually purchase and play video games that are meant for adults and these games have very high content of violence and negativities portrayed in them (Adams, 2010). The extent of the violence exposure has been explained by the statistics in a study which shows that in the United States, the young generation is exposed to 40,000 killings by some form of media by

Cognitive Development Theory Essay Example | Topics and Well Written Essays - 750 words - 1

Cognitive Development Theory - Essay Example Cognitive development is related to socialization. A child's ability to judge social relations and gain sense of morality are largely dictated by his intellectual readiness and interaction with his environment (Levitt, n. d.)Cognitive development theory focuses on the following concerns: the specificity or generalizability of domains in cognitive ability changes; the occurrence and rate of change or the existence of qualitative different stages; the processes occurring in physical or psychological aspect of an individual; and the factors affecting development.Cognitive development theory makes sense of one's environment and physiological conditions at which an individual interacts and functions to provide a system by which the process of learning and teaching might understood and controlled for maximum and optimum cognitive development.On the nature and development of intelligence, cognitive theorists particularly Jean Piaget and Lev S. Vygotsky both consider "the role of environment al factors in shaping the intelligence of children, especially on a child's ability to learn by having certain behaviors rewarded and others discouraged" (Encyclopedia of Childhood and Adolescence). Piaget believed that development proceeds from the individual to the social world.Piaget believes that child's knowledge is composed of schemas, or knowledge units, which serve as basis for organizing past and new experiences. These schemas are continuously defined and redefined through "assimilation" and "accommodation". According to Piaget, learning and understanding concepts can only happen when new things are incorporated into old and previously learned concepts. Otherwise, the schema will change to accommodate new knowledge. According to Piaget, cognitive development is a result of learning. Development occurs due to continuous incorporation of things from previous personal experiences. Learning is individually oriented. Development precedes learning. Piaget believed that intelligen ce arises progressively in the baby's repetitive activities. Vygotsky, in contrast believed that instruction is necessary to attain development. Vygotsky believed that development begins at the social level and moves towards individual internalization. Social and cultural factors are important in the development of intelligence. Through "scaffolding", an adult guided activity, a child learns new things gradually until he reaches new level of understanding. Unlike Piaget, Vygotsky believed that learning precedes development. Vygotsky might have been aware of instances when a child has understood a concept before they can demonstrate their understanding of it. This happens when a child's motor skills are not yet advanced enough or their language skills are not sophisticated enough to indicate their knowledge and mental processes, hence adult guided instruction is recommended to attain development (http://social.jrank.org/pages/145/Cognitive-Development.html). Both theorists however ag ree that development may be triggered by cognitive conflict. Any change in learning skills and knowledge can only happen if the learner has realized the difference and inconsistency with his existing understanding. Like Piaget, Vygotsky believed that children's egocentric speech was an important part of their cognitive development. They differed in their views of the purpose of egocentric speech. Piaget considered egocentric speech suggests that the child is self-centered and unable to consider the point-of-view of others. Vygotsky seen it as a

CAn Toxic Leadership be Mitigated Coursework Example | Topics and Well Written Essays - 250 words

CAn Toxic Leadership be Mitigated - Coursework Example Secondly, I would suggest that the gap between the leader and the workforce is what is contributing to lack of trust among them. Also, it would be better if a free, casual and yet a professional relationship existed, which would prove to be healthier and has a potential of improving the situation. In addition, I would present some statistical information that connects greater productivity to more trust in an organizational setup. Since there are different cultures in the organization, I would recommend a monthly meeting that focuses on learning and recognizing everyone’s cultures. It will be in order to assist the leader into realizing and acknowledging the diverse culture he is dealing with, hence making him respect and appreciate all of them. Bring in a speaker who specializes in improving culture for a quarterly. Lastly, in order for the leader to have a constant reminder of what is right or wrong, I would ask the workers to contribute by reminding the leader of things he has done right, (Korn, 2004). In conclusion, by using the right channels, it is possible to reform a toxic leader. Although some situations appears tough, having a professional do it is more advisable, since they tend t know how to go about it smoothly and

Marketing communication Essay Example | Topics and Well Written Essays - 1250 words

Marketing communication - Essay Example Integrated Marketing Communications (IMC) is a simple and modern concept used by organisations to ensure careful and effective linkage of all forms of communication. The concept of IMC enables organisation to effectively co-ordinate and integrate all of its marketing communication tools and functions. This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools. Since the tool of promotion plays a pivotal role in determining the sales volume of a business, IMC concept can significantly affect business profitability. This paper will discuss different aspects of integrated market communications and will provide reasons for licensing the importance of IMC perspective. Simply, IMC is a management process of maintaining customer relationships by way of communic ation efforts in order to promote brand value. Such efforts may include cross functional processes which are strategically designed to maintain profitable relationship with different stakeholder groups by effectively controlling all messages sent to them with the application of different communication tactics. The IMC techniques promote integration of different marketing operations and this process in turn affects the firm’s business to business, customer oriented, and internally directed interactions. Advertising tools, promotional tools, and integration tools are some of the major components of the IMC. Advertising tools add value to brand and firm image; and they include advertising designs, selection of advertising channels, execution strategies, and advertising management. Promotional tools comprise of direct sales, trade promotions, customer oriented promotions, public relations, and sponsorship projects whereas integrations tools mainly include online promotion techniq ues and other integrated marketing programmes. The internet has changed products/services promotion strategies and the way marketers and customers interact with each other. Researchers argue that a comprehensive IMC plan would enhance harmony between marketers and customers. According to Kenneth (2007, p. 31), all IMC strategies are centred on a master marketing plan, which consists of six well defined phases such as situation analysis, marketing objectives, marketing budget, marketing strategies, marketing tactics, and evaluation of performance. IMC ensures uninterrupted flow of messages and effective use of media through the application of online and offline marketing channels. Online marketing channels embrace e-mail, pay per click, blog, podcast, and internet TV whereas offline marketing channels include newspapers, magazines, flex boards, industry relations, and television. In modern days, use of IMC has become essential for organisations to ensure success; and companies consid er all the elements of the marketing mix while designing an integrated marketing communication programme. Some professionals claim that IMC is a critical thinking approach that can accurately identify consumer insights and effectively responds to them. It must be noted that selection of right communication tools is an important aspect of an IMC plan as every communication tool would not fit the size and nature of every business. Even though the scope of an IMC plan is broader than an advertising campaign, the lion’s part of the marketing budget is spent on the design and circulation of advertisements. Evidently, personal selling is the most common type of integrated marketing communication technique. Generally, personal selli